DARE TO BLOOM

What is DARE TO BLOOM?

DARE TO BLOOM 2021, is the most important regional competition of florists of the year in the United States.

With the aim of boosting Ecuadorian ART and ROSE as the best in the world, Naranjo & Lulu sat with 4 pioneer Wholesalers from the American market, then organized this competition for 40 florists in total, in Miami, Dallas, NYC and LA.

Field of Flowers
First choice
Ecuador OP
Van Vliet
DARE TO BLOOM

Big renowned partners in the flower industry, including influential press, design schools, and designers with great network coverage, the Los Angeles consulate and some diplomatic members have been part of the support team for this great event.

DARE TO BLOOM

The Competition

The Competition

40 florists were summoned through the social media network in collaboration with our wholesale partners to participate in this amazing event.

BLOOMERS:
10 Florists per location

JUDGES:
3 Judges per location

Qualification parameters:

  1. Originality.
  2. Technique.
  3. Balance.
  4. Proportion.
  5. Beauty.

Challenges:

  • Theme to design, free.
  • The florist received a suprise box with a pallete. With this color pallete they had to make the design.
  • Once the 45 minutes was over, judges started to deliberate.
DARE TO BLOOM
Awards
winner
per location
  • Ticket and stay at the place of the final.
  • Article and interview THURSD.
  • Subscription to the magazine FLEUR CREATIF.
  • BLOOMING LIVE EPISODES in our Social Media.
  • Interview publish in LINKEDIN.
  • VOUCHER by LULU and the WHOLESALERS. 
Awards
for the winner of
THE GRAND FINALE

WIN A TRIP TO ECUADOR

Includes:

  • Flight
  • Luxury hotel
  • Visit NARANJO FARMS
  • Trip is for 5 days
DARE TO BLOOM

LOCATIONS

DARE TO BLOOM 2021
was present in these 4 cities 

*Winners Jason Lloyd from Los Angeles and Bibiana Duque from Miami cannot attend the final, therefore, the participants who finished in 2nd place take in their place part in the Grand Finale.* 

*Unfortunately, Apolonia Rebizs winner of New York, tested positive in her Covid test and can not attend the final, in her place Rachel Clark, second finalist is going to participate*

DARE TO BLOOM

THE GRAND FINALE

Dare to bloom Grand finale!

If you haven’t heard that our LULU ROSES are the most beautiful preserved roses in the world… you´re late to the rose party! Today we´ll tell you about our latest development in our floral art Dare to bloom Grand finale! And how our LULU Roses and Naranjo Roses bloomed with the finalist participants’ creations.

As if our eternal roses weren’t pretty enough… We had three challenges that our dearest finalist participants had to endure, and one of them was with our stunning fresh cut roses and tinted prestige collection. They made their floral arrangements bloom in the most beautiful way by combining a series of different colors as well as greenery to fill their floral arrangements and have an overall brilliant artistic design.

Dare to Bloom Grand Finale
Dare to Bloom Grand Finale
Grand Prize

We´re here to tell you all about the Grand Finale that was held in Miami, the city of the sun. Our Finale was held in our partner’s location Logiztik Alliance. Where the sunset, lake, and palm trees were the perfect setting, making it even more exciting for our competitors as it was an adrenaline rush for everyone! Exciting live music was played to pump up our participants’ emotions, by our wonderful DJ Forastero. This floral art competition destination has been very surprising. Because as you all know, the winners from DALLAS, NYC, LA and MIAMI, were competing for the grand prize: a trip all expenses paid to visit Naranjos and Lulu farms and to explore the magnificent city of Quito.

Finalists Dare to Bloom
Grand Finale

Our Finalists Bethany from Dallas (First Choice floral), Rachel Clark from NYC (Van Vliet NY), Natieka Green from Miami (Field of flowers), and Laihla Akhtari from LA (Ecuador Op), had to go through 3 challenges. The challenges were created so that each design had the perfect ingredient of creativity and originality. Their designs were created for romantic Christmas dinner for a couple getting engaged, hand-tied bouquets, and wearable pieces.

DARE TO BLOOM
JUDGES

This year’s floral art competition was designed to impulse and boost the use of LULU Eternal Roses for any type of floral arrangement or decoration! Given their versatility. Our exclusive panel of Judges was the cherry on the cake of this wonderful event. Special thanks to Anthony Maslo, IG @theboywhocriedflowers, Deborah de la Flor, IG @deborahdelaflor, and Roger Panta, IG @rogerpanta.

Partners

We want to give a huge shoutout and special thanks to Logiztik Alliance IG @logiztikgroup for hosting a wonderful, joyful and creative event we´ll never forget. Big thank you to our partners: Field of Flowers, IG @fofwholesale Van Vliet NY, IG @vanvlietny, First Choice Floral, IG @first_choice_floral, and Ecuador Op, IG @ecuadorop, and Pro Ecuador, @proecuadornortha.

Partners
DARE TO BLOOM
And the Winner of
the Dare to Bloom Grand Finale Is

It is our delighted pleasure to announce our DARE TO BLOOM 2021 WINNER is Rachel Clark. She has been part of the “Full Bloom Competition” which is widely known in many countries, follow her on IG @dearestrachel. Lastly, our 2nd place winner was Bethany Parker from IG @hometownmercantiletx.

Congrats and thank you for making our roses bloom even more with your fantastic creation!

We want to give special thanks to every one of our participants who Dared To Bloom. Because after this competition, you know that there is so much of you that has bloomed by letting your creative abilities fly and creating unimaginably beautiful floral pieces! Stay tuned because we´ll be sharing pictures about this adventure! Subscribe to our blog to know more about GRAND FINALE! We’ll be blooming every year so stay tuned to our next big competition in Europe.

If you wish to create your own floral arrangement using our eternal roses, contact us directly at: mercadeo@naranjoroses.com! For more information on the competition follow us on IG @lulurosec and @naranjoroses to be up to date on the latest competition news.

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DARE TO BLOOM

SPONSORS

Principal
Sponsors
Naranjo Group
Lulu Rose
Gold
Sponsors
Thursd.
First choice
Van Vliet
Ecuador OP
Oasis
Logiztik Alliance
Panta Interactive
sustainable designer & Tech innovator competition
Field of Flowers

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